NADA 2025 Jason Harris Visits With Digital Dealership System

Car dealerships face many challenges today. One big problem is keeping up with technology changes. At the NADA 2025 event, Jason Harris talks about this issue. He brings on Todd from Digital Dealership System (DDS) to share insights.

They discuss how digital solutions can help dealerships do better. This talk focuses on making marketing and operations easier with technology. Read on to learn how DDS tackles common dealership problems.

Key Takeaways

• Jason Harris talked about digital solutions for car dealerships at NADA 2025. He visited Digital Dealership System (DDS) to learn how technology can improve marketing and operations.
• DDS offers real-time reports and innovative features like the Sales Leaderboard Pro program. This helps dealers make quick, informed decisions based on current data.
• The Pulse AI tool from DDS allows for custom reporting. Dealers can get instant answers to their questions about data, helping them focus on needs specific to their dealership.
• DDS integrates TV, desktop, and mobile solutions into one platform named Pulse. This makes information easy to access and share within a dealership.
• Customization and feedback are key parts of DDS’s approach. They ensure that their tools work well for each dealership’s unique challenges.

Jason Harris’ Visit to Digital Dealership System (DDS)

Jason Harris recently visited Digital Dealership System (DDS), witnessing the evolution of marketing in dealerships and the transition to digital solutions. He uncovered challenges with rapidly changing data, but was impressed by DDS’s innovative real-time reports and comprehensive Pulse solution.

Marketing in dealerships has changed a lot. Old ways used dry-erase boards to show information. This was slow and not efficient. Dealers wanted a better way to share news and deals with customers.

Digital tools have replaced old methods. Now, car dealers use screens and online tools to share information quickly. This makes things faster and helps sell more cars. Digital solutions are the new way to go for dealerships wanting to improve their sales process.

Initial Problem & Challenges

Outdated in-store marketing methods posed a challenge for the automotive industry, leading to a transition to digital solutions. Dealers used dry-erase boards to show information. This method was manual, and it made data become old fast. Dealers faced problems as they couldn’t update offers or information quickly.

Old methods included things like outmoded promotional strategies and ineffective in-store advertising. These ways did not keep up with what customers needed today. They were slow and could not change fast enough to stay useful.

Challenges with Current Methods

DDS recognized the need for a digital shift. Old ways of sharing information in dealerships were not enough anymore. They needed to update how they worked, especially in fast-changing parts like the fixed ops department. The goal was to bring in technology solutions that could handle data right now, not tomorrow.

This move away from manual processes aims to make dealership operations smoother and more efficient. In such a constantly evolving field, it is vital to swiftly tackle the intricacies of updating and synchronizing data across various platforms.

Need for Real-Time Updates

Dealerships deal with rapidly changing data, which requires immediate reports and timely information. The instant updates and live data integrate directly into the Dealership Management System (DMS), influencing actions to increase profits. DDS provides up-to-the-minute insights, continuous monitoring, and prompt notifications for a dynamic environment.

The need for real-time updates is met through systems that provide valuable reports influencing staff actions. These systems connect directly to the DMS while offering prompt notifications, current information, and dynamic updates through continuous monitoring.

DDS’s Digital Solution

DDS has real-time valuable reports and innovative features that can enhance your dealership’s marketing strategies. It is an essential read for anyone looking to elevate their dealership’s digital presence.

Real-Time Valuable Reports

DDS provides real-time valuable reports, offering immediate feedback and performance insights. These reports include instant data updates and continuous monitoring for rapid analysis of performance metrics.

With weekly trackers introduced, dealerships can access quick performance insights through data visualization tools, enhancing their ability to make informed decisions based on up-to-date information.

Innovative Features

DDS’s digital solution offers advanced features that include real-time valuable reports. The Sales Leaderboard Pro program provides 30 different reports, while the new coaching module helps identify sales opportunities and challenges.

These cutting-edge tools provide customized data insights and integration of TV, desktop, and mobile solutions. DDS introduces Pulse AI for leap custom reporting, making data accessible and actionable for dealerships.

This state-of-the-art solution unlocks revolutionary advancements in dealership marketing by offering progressive modules tailored towards ever-evolving needs in the industry.

Pulse: A Comprehensive Solution

DDS’s Pulse offers a comprehensive solution, integrating TV, desktop, and mobile solutions for real-time valuable reports. This innovative platform focuses on engagement and accessibility for dealerships in the automotive industry.

Integration of TV, Desktop, and Mobile Solutions

Jason Harris, during his visit to Digital Dealership System (DDS), observed the comprehensive solution integrating TV, desktop, and mobile. This integration provides unified communication and multidevice integration:

• Cross-platform compatibility ensures seamless connectivity across devices.
• Holistic solution offers visual data representation for easy understanding.
• Employee engagement is enhanced with strategic alignment and performance tracking.
• Integrated technology solution facilitates a streamlined and efficient workflow.

Mobile Component and Engagement

Pulse, a comprehensive solution by Digital Dealership System (DDS), includes a mobile component to enhance employee engagement. The mobile application sends sales notifications and deal alerts, while visual representations of goals motivate the team to improve sales productivity.

With this innovative use of mobile technology, Pulse offers real-time updates that aid in tracking goals and enhancing employee performance. This integrated approach ensures that the dealership staff remain engaged and focused on achieving their targets.

DDS’s focus on personalized data insights through its Pulse AI system adds another layer of engagement for employees. These customized reports not only make data accessible but also encourage dealer feedback, creating a more involved and responsive work environment.

By using mobile technology to drive engagement and accessibility, DDS has successfully improved the dealership experience for both employees and customers alike.

Dealership-Centric Approach

DDS embraces a personalized approach in providing data insights to dealerships, ensuring customized solutions for individual dealership needs. Read more about how DDS is transforming the automotive industry by focusing on dealer-centered strategies.

Customized Data Insights

DDS focuses on providing customized data insights to dealerships. Collaborating with Meta allowed secure, specialized queries about data. They devoted six months to creating Pulse AI for secure answers, resulting in the solution representing a significant advance in custom reporting.

This empowered DDS to provide individualized data insights and focused data intelligence, guaranteeing dealership-specific data analysis for effective decision-making and strategy development.

Pulse AI: A Leap into Custom Reporting

Pulse AI is a powerful tool that provides instant data insights based on specific dealer inquiries. Dealers can ask customized questions about their data and receive real-time answers, enhancing their ability to make data-driven decisions.

This artificial intelligence platform offers analytical tools and data visualization for quick access to customized reporting, empowering dealers with valuable insights at their fingertips.

The system enables a dealership-centric approach by providing custom reporting capabilities that cater to individual dealer needs. Integrating Pulse AI into the Digital Dealership System supports a comprehensive solution that delivers instant accessibility and actionable insights for dealers seeking to navigate the constantly changing realm of digital marketing in the automotive industry.

Engagement and Accessibility

DDS centers on ensuring data accessibility and usability for users. Unlike traditional CRMs and DMSs, DDS prioritizes simplicity and effectiveness in accessing data. It fosters user engagement through improved data accessibility, enabling efficient utilization of information to drive dealership success.

The focus is on delivering real-time valuable reports, innovative features, mobile components for engagement, and custom reporting through the Pulse AI platform. Dealer-centric customization offers insights tailored to specific needs, enhancing the overall experience for dealers.

Customization and dealer feedback

1. Customization: DDS provides options for customization, enabling dealers to personalize the platform according to their specific requirements.
2. Personalized Experience: Dealers have the ability to personalize their experience by adjusting the data and reports to align with their preferences.
3. Adjustments: The platform allows for adjustments to features and functionalities based on the unique needs of individual dealerships.
4. Flexibility: DDS supports dealers in adapting to changing market conditions and customer demands through its customizable tools.
5. Continuous Improvement: The platform consistently enhances itself by integrating dealer feedback into its updates.
6. Progress: Dealers can contribute to the ongoing progress of DDS by offering valuable insights and suggestions for improvements.
7. Effective Communication: There is clear and effective communication between DDS and dealers, ensuring that feedback is received and promptly addressed.
8. Collaboration: Dealers play an interactive role in shaping the future developments of DDS through ongoing discussions and input.
9. Influence: The platform provides a responsive environment where dealer feedback directly shapes the evolution of digital solutions offered by DDS.

Accessing DDS data

Accessing data from Digital Dealership System (DDS) is simple and intuitive. Dealers can interact with the system, personalize their data insights, and provide feedback for a more customized experience. This approach aligns with DDS’s goal of making valuable reports easily reachable, empowering dealers with actionable information at their fingertips.

Conclusion

In today’s digital age, the automotive industry encounters marketing and dealership management challenges. Digital Dealership Systems (DDS) has taken a significant step to tackle these challenges through their innovative solutions like Pulse.

The practicality and efficiency of DDS’s approach offer dealers an opportunity to modernize and streamline their operations. How can you apply these strategies at your dealership? Consider the potential impact of implementing similar solutions on your business success.

Explore further resources or guidance available to continue learning about enhancing dealership management. Now is the time to embrace innovation and propel your dealership toward greater efficiency and success in the automotive industry!

FAQs

1. What is NADA 2025?

NADA 2025 is an upcoming event focused on the automotive industry. It will feature discussions and innovations in digital dealership systems.

2. Who is Jason Harris?

Jason Harris is a key figure attending NADA 2025. He brings insights about modern dealership practices and technology to enhance customer experiences.

3. What are digital dealership systems?

Digital dealership systems help car dealerships manage operations online. They streamline sales, inventory, and customer interactions for better efficiency.

4. Why should I attend NADA 2025?

Attending NADA 2025 offers valuable networking opportunities and insights into cutting-edge technologies like digital dealership systems that can boost your business success.