How Culver City Mazda and Volvo Improved Its Dealership Digital Signage

Culver City Mazda and Volvo needed a more complete digital signage solution for its dealerships. Its existing provider could not deliver the current content, efficient updates, and range of tools the stores required.

The answer was not simply to install more screens. Culver City Mazda and Volvo needed a dealership digital signage program in which every display served a clear purpose—whether it was communicating with customers, supporting employees, or giving managers greater visibility.

The Challenge: Outdated Content and Limited Capabilities

Family-owned Culver City Volvo Cars has served its community since 1961. With an award-winning service department and a longstanding commitment to its customers, the dealership needed technology that reflected the standards people already associated with its business.

Unfortunately, its previous digital signage provider was falling short. Culver City Mazda and Volvo experienced several connected challenges:

• Customer lounge content was outdated or inaccurate.
• Digital service menu updates were slow and difficult.
• The provider offered limited tools and capabilities.
• Dare to Compare boards were unavailable.
• The overall program could not support the needs of both dealerships.

These problems affected more than the appearance of the screens. Digital signage is only useful when the information is accurate, relevant, and easy to update.

A difficult content-management process can leave outdated pricing or offers on screen. Customer-facing televisions can also hurt the dealership experience when they display outside advertising, unsuitable programming, or inconsistent branding.

Culver City Auto Group needed greater control over what appeared throughout its stores.

A More Complete Automotive Digital Signage Solution

Digital Dealership System provided an integrated program for the group’s Volvo and Mazda locations. The solution included:

• Commercial-free customer lounge TV
• Digital service menu boards
• Dare to Compare boards
• Managed showroom TV

Instead of treating dealership screens as decoration, each product was selected for a specific communication need.

Customer lounge TVs provide family-friendly, commercial-free entertainment while giving the dealership opportunities to display service information, dealership promotions, and branded content.

Digital service menu boards make it easier to present current services, pricing, and maintenance information in a clean, professional format.

Showroom TV helps create a more controlled, dealership-focused environment without relying on traditional television programming and third-party advertising.

Dare to Compare boards give the dealership another way to present relevant information in a visible and engaging format.

Together, these products created a more consistent digital signage program across both automotive brands.

Better Control Over Dealership Content

For dealership leaders, the value of a managed digital signage system comes from having the right information in the right place.

Customer-facing screens should enhance the dealership experience with relevant entertainment, service information, dealership offers, and brand messaging. Staff-facing displays should make important goals, rankings, and performance information visible to the employees who can act on it.

Managers may also need more detailed reporting for meetings, coaching, and daily decision-making. While each digital signage product has a different purpose, the underlying principle remains the same: information should appear where its intended audience can see and use it.

A complete program also simplifies content management. Rather than depending on separate systems or manually updating individual screens, the dealership can maintain a more consistent experience across departments and locations.

Why Culver City Mazda and Volvo Chose Digital Dealership System

Sal Gonzales, Owner of Culver City Mazda and Volvo, explained what the dealership needed from its new provider:

“We wanted current programming for our customer lounges and service menus that could be updated efficiently. We also needed tools and capabilities that our previous provider did not offer. Digital Dealership System gave us a more complete solution for managing our screens and content.”

His comments highlight the practical value of selecting a provider that can support multiple dealership applications—not just sell screens.

The goal was to gain current programming, easier updates, stronger content control, and capabilities that could serve both the Volvo and Mazda stores.

What Other Dealerships Can Learn

Before choosing an automotive digital signage provider, dealership leaders should first define the communication problems they need to solve.

Important questions include:

• Who needs to see the information?
• Where should that information appear?
• How frequently will the content change?
• Who will manage and update it?
• Can the provider support customer-facing and staff-facing applications?
• Can the system serve multiple departments, rooftops, or automotive brands?
• Does the provider offer ongoing content management and support?

Answering these questions can help dealerships avoid investing in disconnected screens that become difficult to manage or quickly fall out of date.

Digital Signage Designed Around the Dealership

The Culver City Mazda and Volvo case study demonstrates the importance of choosing a dealership digital signage program based on how the store actually operates.

By combining customer lounge TV, digital service menus, Dare to Compare boards, and showroom TV, Digital Dealership System delivered a more complete solution for the dealership’s Volvo and Mazda locations.

For dealerships struggling with outdated content, slow updates, limited provider capabilities, or inconsistent messaging, the next step is not necessarily adding more screens. It is building a digital signage program that gives every screen a purpose.

Want to see the case study? Take a look Here: Culver City Case Study

Looking for a more complete digital signage solution for your dealership? Contact Digital Dealership System to explore managed customer lounge TV, digital service menus, showroom TV, and dealership performance boards.