Showroom Digital Signs

Digital Displays for Car Showrooms
Customizable and eye-catching, the displays engage visitors and clearly share key messages, helping create a more professional and memorable showroom experience.
Showroom TV is offered in a variety of solutions to meet the dealership’s needs and budget: Video Walls, Showroom TV, Sales Appointment Boards.
Video Walls

Transform your dealership with stunning video walls featuring thin-bezel, commercial-grade screens. These striking displays showcase manufacturer and seasonal videos, engaging customers and improving the showroom experience. Available in multiple sizes to suit your layout and budget.
- 🖼️ Striking Visual Presence
- 🎥 Dynamic Video Content
- 🛠️ Custom Installation

Improved CX

Flexible Layouts

Flexible Layouts

Turnkey Solution
Showroom TV

Broadcast the latest branded videos across your showroom and finance offices. Showroom TV automatically updates with dealership logos, colors, and custom messages—enhancing the experience and driving more sales.
- 📺 Live Branded Content
- 🎨 Custom Branding
- 🏬 Multi-Zone Display

Enhances Engagement

Boosts Sales

Fully Customized

Auto Content Updates
Sales Appointments

Welcome customers with a professional digital board that displays their appointment time, vehicle of interest, assigned rep, and current status. Perfect for reception or lobby areas, it’s fully customizable and can also serve as a Delivery or Finance Appointment Board.
- 📅 Personalized Appointment Display
- 🏷️ Multi-Use Functionality
- 🛠️ Quick & Easy Updates

Impressions Count

Quick Appointments

Enhances Teamwork

Fully Customizable

Instant Insights. Smarter Teams.
Streamline your operations and boost performance with cutting-edge solutions designed for modern businesses.
Skylar Says...
How are you elevating the showroom experience and separating your store from competitors?
How does your store create energy for guests?
Showroom signs provide an in-store marketing platform to define your brand, distinguish your store and create a vibe that increase profits, be-backs and retention.

Why Digital Dealership System
Sales, Fixed Ops, and BDC leaderboards plus managed digital signage deliver the right message at the right time maximizing ROI. Built on deep dealer experience and backed by exceptional support for proven results.
Advanced Technologies
Market-leading, integrated digital signage solutions set your dealership apart, offering a competitive edge with the latest in digital display technology.
Competitive Pricing
Basic, Pro, or Full-Store digital signage and dashboard solutions, each designed to suit the budget and objectives of dealerships of all sizes.
Managed Content Updates
Automatically curated, edited, and filtered digital sign content at no extra cost, or take control by updating sign content on your schedule.
Complete Solutions
Experience unparalleled versatility with our custom digital signage suite, ensuring the perfect message is delivered at the right place, every time.
99.999% Uptime
Our expertly managed digital signage network infrastructure guarantees maximum uptime and minimal maintenance, ensuring seamless operations.
99.999% Uptime
Our expertly managed digital signage network infrastructure guarantees maximum uptime and minimal maintenance, ensuring seamless operations.
Digital Signage Solutions Showcase
Discover a visual showcase of advanced digital signage solutions designed to elevate dealership performance and customer experience.
See What Our Clients Have to Say About Us!
Car dealers and dealership groups that use the Digital Dealership System for leaderboards and digital signs express the value of our services that impact their bottom line. We constantly hear back about our exceptional support, reliable service, and value that we provide to our car dealership customers.
”Paragon Honda and Acura use Digital Dealership System in our new and used stores to Elevate the Customer Experience and provide updated content and energy to our showrooms that sell more cars and boost profits.”
Brian Benstock
President, Paragon Honda & Acura


“The Digital Dealership System offered an array of technologies that meet the needs of our high-line dealerships. Each store has unique needs and the products & solutions from DDS are unparalleled in the industry.”
Erik Day
President, Warren Henry Auto Group

”We couldn’t be more pleased with the service and support we receive from the Digital Dealership System. Their team is quick to make updates and support our systems.”
Rene Morris
Fixed Operations Director, Melbourne BMW

”DDS is an amazing technology partner for our stores. Their DMS-Integrated solutions for service have boosted CSI and increased bottom dollar profits for our stores. They definitely Elevate the Experience of our customers and staff.”
Shon Kingrey
Fixed Operations Director

”The Digital Dealership System offered the best solutions for our remodeled Showrooms and Lounges. With unparalleled video content and DMS integration, their solutions help Elevate the Customer Experience.”
Tim Hlavenka
National Sales Director


“The sales leaderboard modernized our dry-erase board and makes it easy for our team to monitor sales tracking, gross and appointments. We have the system in every manager office and it works great.”
Tim Muzyka
Platform General Manager, Lithia Motors

The new systems don’t buffer like they used to and are updated with modern, filtered content. They are integrated with our DMS to show our customers’ service status in the lounge and drive to help boost CSI and keep customers happy.
Joe Pelaez
IT Director, Ferman Automotive

“The PULSE Sales Leaderboard keeps everyone motivated and
salespeople are constantly looking to see when deals are finalized vs booked. New and Old salespeople love the system and gather around the desk to see how the deal they just closed impacts their ranking. The system has changed the culture in our store. We use it for morning meetings and it’s pushed our staff to do better and sell more cars.”
Jay Alvarez
Manager, Mercedes-Benz of Scottsdale


“Digital Dealership System offers different layouts for each area of the store, making sure we show the right message in the customer’s journey. We host many local events and activities at the dealership.
The system helps our customers know that we invest back in the area and aren’t just chasing a buck.”
Larry Tabloff
General Manager, Penske Automotive Group

“The Pulse Sales Leaderboard keeps our team engaged IOX more than a dry-erase board. The team consistently knows there they rank and where they are trending. The motivation and competition On a live board definitely impacts the bottom line. as each person is selling more than before.”
Nick Guadagno
General Manager, Stoler Lexus

“At Ferman BMW, MINI, and Ford, we chose Digital Dealership
System (DDS) because it seamlessly integrates with our DMS for service status updates and provides dynamic lounge TV
programming.”
Bob Murray
Executive General Manager, Ferman Automotive Group

“We invest in our staff. When we interview and recruit new
salespeople and reps, we show them the leaderboards; they love the dynamic, interactive reports and mobile alerts. The Pulse
Leaderboards have become an integral part of our store’s success.”
Scott McCoy
General Manager, Findlay Auto Group


“The Digital Dealership System allows us to strategically promote our dealership offers and events to our lounge customers. By replacing competitive commercials on Livew channels, customers can still watch what they want, but our services show professionally and impressively.”
Ricky Lance
General Manager, Shottenkirk Kia

The Digital Dealership System allows us to strategically promote our dealership offers and events to our lounge customers. By replacing competitive commercials on Livew channels, customers can still watch what they want, but our services show professionally and impressively.
Martin Rocha
Marketing Director, Charlie Clark Automotive

Dealership Showroom TV - FAQ
Digital Dealership Signage is the only SaaS platform built to run your dealership’s messaging on a single system-seamlessly across all digital touchpoints.
How many TVs can I connect to each media player?
Each media player has a single HDMI output that can play content on a single TV or split using an HDMI splitter to as many TVs as you need. Each media player has a single profile/subscription.
What is the DDS Showroom TV, and why should we use it?
Separate your store from the competition. Dealers spend thousands to brand their store, only to have it appear as the same vanilla box when customers walk in.
Showroom TV displays branded content, current promotions, vehicle highlights, and service offerings — turning your showroom into a powerful visual marketing tool. Create an exciting and memorable customer experience that increases retention and profits.
What kind of content can we show on Showroom TV?
The Digital Dealership System automaticalyl updates all manufacturer content and dealers can provide additional videos, promos, service specials, lease offers, sales staff spotlights, and more — all customized to your brand and goals.
Do you help with the design or layout of video walls?
Yes! We offer turn-key solutions for video wall design, installation and content services. We work with your contractors to meet design needs and local codes.
What is the Sales Appointment Board, and how does it help our team?
The Sales Appontment Board is a customer-facing digital display that welcomes sales appointments by name, shows assigned sales reps, vehicle information and more while adding a polished, professional touch to the customer experience, separating your dealership from the rest.
Where is the best place to install the Sales Appointment Board?
Usually near the showroom entrance, reception desk, or sales tower — anywhere customers can see it when they walk in.
How many TVs can I run in the showroom?
As many as you need. Each media player has a single HDMI output that can be split to run the same content across all TVs. You can even add TVs to the sales offices, so guests are entertained and not distracted during the sales process.
How is Video Wall pricing determined?
The quality and number of screens are the main factors in designing a video wall. There are Prosumer Screens, Commercial-Grade Screens, and LED Panels with various qualities, processors, and warranties. When configuring a video wall, bezel thickness, and brightness are considerations that also affect the price. Common configurations from 2×2 to 3×3 and 4×4 increase exponentially based on the number of screens alone. Our professional team is here to help.
Latest Articles & Insights
Stay informed with the latest trends, tips, and expert insights. Explore our curated collection of articles to help you stay ahead in your industry.

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