Leadership Team
The Digital Dealership System leadership teams puts the customer first in every decision made. From the inception of the company, the philosophy has been to create products and services that the customers ask for. That ethos carries on when developing and enhancing the leaderboard and digital sign products and services. The diverse team provides perspectives that guide the company through the ever-changing technology and car dealership business landscape.
Our Customers
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The leadership team prioritizes customers. We strive to provide priority customer support and top-tier services, making it easy to do business with us. That’s why our average customer stays with us for over 42 months and refers us an average of 3 dealers.
Todd Katcher
President / Chief Product Officer
As Chief Product Officer, Mr. Katcher focuses on developing the products and services that meet the needs of dealers, while ensuring they are easy-to-use and affordable. Catch Todd on your next presentation or visiting your local dealership.
Skylar Rain
Director of Client Services
Ms. Rain serves proudly as the Chief Experience Officer from behind the scenes, ensuring a great customer experience and a cohesive message between marketing, sales, support and development. As a voice of the dealers, Skylar is an integral part to our longevity.
Integration Partners
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As trusted allies, our integration partners extend the power of our software by connecting us to the systems dealers rely on most. Together, we create seamless experiences that protect data, streamline operations, and maximize value across the dealership with amazing services for the customer experience and dealer staff.
Lindsi Arrington
Director of Marketing
Mrs. Arrington leads with creativity and precision, orchestrating campaigns that keep our message sharp, modern, and dealer-focused. From strategy to execution, she ensures our story is told consistently across every channel. Her work builds bridges between innovation and clarity, giving dealers confidence the deserve.
Chris Picket
Director of Operations and Security
Mr. Picket stands at the intersection of efficiency and protection, overseeing the systems that keep us running smoothly and securely. He ensures technical operations run seamlessly while safeguarding dealer data. His role fortifies the backbone of our company, letting our team and clients focus on growth.
Todd Marcelle
Business Advisor
As a voice of the market, Mr. Marcelle identifies strategic business opportunities that bring greater value to dealers while expanding our footprint. By listening first and aligning growth with real-world needs, his role ensures our partnerships are built to last.
Ken Gross
Business Advisor
With extensive business experience across various sectors, Mr. Gross translates challenges into solutions that drive measurable results. As an advocate for dealers, partners, and associates, his role keeps our promise of performance front and center.
Ken Foglia
Technology Advisor
Mr. Foglia’s experience in Fortune 100 Technology provides immeasurable value to the product development and technology infrastructure that our company, partners, and dealers rely on. His role delivers the reliability that sets us apart from the competition.
Why Digital Dealership System
Sales, Fixed Ops, and BDC leaderboards plus managed digital signage deliver the right message at the right time maximizing ROI. Built on deep dealer experience and backed by exceptional support for proven results.
Advanced Technologies
Market-leading, integrated digital signage solutions set your dealership apart, offering a competitive edge with the latest in digital display technology.
Competitive Pricing
Basic, Pro, or Full-Store digital signage and dashboard solutions, each designed to suit the budget and objectives of dealerships of all sizes.
Managed Content Updates
Automatically curated, edited, and filtered digital sign content at no extra cost, or take control by updating sign content on your schedule.
Complete Solutions
Experience unparalleled versatility with our custom digital signage suite, ensuring the perfect message is delivered at the right place, every time.
99.999% Uptime
Our expertly managed digital signage network infrastructure guarantees maximum uptime and minimal maintenance, ensuring seamless operations.
99.999% Uptime
Our expertly managed digital signage network infrastructure guarantees maximum uptime and minimal maintenance, ensuring seamless operations.
Digital Signage Solutions Showcase
Discover a visual showcase of advanced digital signage solutions designed to elevate dealership performance and customer experience.
See What Our Clients Have to Say About Us!
Car dealers and dealership groups that use the Digital Dealership System for leaderboards and digital signs express the value of our services that impact their bottom line. We constantly hear back about our exceptional support, reliable service, and value that we provide to our car dealership customers.
”Paragon Honda and Acura use Digital Dealership System in our new and used stores to Elevate the Customer Experience and provide updated content and energy to our showrooms that sell more cars and boost profits.”
Brian Benstock
President, Paragon Honda & Acura
“The Digital Dealership System offered an array of technologies that meet the needs of our high-line dealerships. Each store has unique needs and the products & solutions from DDS are unparalleled in the industry.”
Erik Day
President, Warren Henry Auto Group
”We couldn’t be more pleased with the service and support we receive from the Digital Dealership System. Their team is quick to make updates and support our systems.”
Rene Morris
Fixed Operations Director, Melbourne BMW
”DDS is an amazing technology partner for our stores. Their DMS-Integrated solutions for service have boosted CSI and increased bottom dollar profits for our stores. They definitely Elevate the Experience of our customers and staff.”
Shon Kingrey
Fixed Operations Director
”The Digital Dealership System offered the best solutions for our remodeled Showrooms and Lounges. With unparalleled video content and DMS integration, their solutions help Elevate the Customer Experience.”
Tim Hlavenka
National Sales Director
“The sales leaderboard modernized our dry-erase board and makes it easy for our team to monitor sales tracking, gross and appointments. We have the system in every manager office and it works great.”
Tim Muzyka
Platform General Manager, Lithia Motors
The new systems don’t buffer like they used to and are updated with modern, filtered content. They are integrated with our DMS to show our customers’ service status in the lounge and drive to help boost CSI and keep customers happy.
Joe Pelaez
IT Director, Ferman Automotive
“The PULSE Sales Leaderboard keeps everyone motivated and
salespeople are constantly looking to see when deals are finalized vs booked. New and Old salespeople love the system and gather around the desk to see how the deal they just closed impacts their ranking. The system has changed the culture in our store. We use it for morning meetings and it’s pushed our staff to do better and sell more cars.”
Jay Alvarez
Manager, Mercedes-Benz of Scottsdale
“Digital Dealership System offers different layouts for each area of the store, making sure we show the right message in the customer’s journey. We host many local events and activities at the dealership.
The system helps our customers know that we invest back in the area and aren’t just chasing a buck.”
Larry Tabloff
General Manager, Penske Automotive Group
“The Pulse Sales Leaderboard keeps our team engaged IOX more than a dry-erase board. The team consistently knows there they rank and where they are trending. The motivation and competition On a live board definitely impacts the bottom line. as each person is selling more than before.”
Nick Guadagno
General Manager, Stoler Lexus
“At Ferman BMW, MINI, and Ford, we chose Digital Dealership
System (DDS) because it seamlessly integrates with our DMS for service status updates and provides dynamic lounge TV
programming.”
Bob Murray
Executive General Manager, Ferman Automotive Group
“We invest in our staff. When we interview and recruit new
salespeople and reps, we show them the leaderboards; they love the dynamic, interactive reports and mobile alerts. The Pulse
Leaderboards have become an integral part of our store’s success.”
Scott McCoy
General Manager, Findlay Auto Group
“The Digital Dealership System allows us to strategically promote our dealership offers and events to our lounge customers. By replacing competitive commercials on Livew channels, customers can still watch what they want, but our services show professionally and impressively.”
Ricky Lance
General Manager, Shottenkirk Kia
The Digital Dealership System allows us to strategically promote our dealership offers and events to our lounge customers. By replacing competitive commercials on Livew channels, customers can still watch what they want, but our services show professionally and impressively.
Martin Rocha
Marketing Director, Charlie Clark Automotive
PULSE Fixed Ops Leaderboard - FAQ
Digital Dealership Signage is the only SaaS platform built to run your dealership’s messaging on a single system-seamlessly across all digital touchpoints.
What is the PULSE Fixed Ops Leaderboard?
PULSE is a real-time Fixed Ops KPI leaderboard that visually tracks service advisors and technician performance, including sales, ROs, appointments, hours, ELR, efficiency and more.
DMS-Connected reports are shown on staff-facing TVs, desktops, and mobile, ensuring accurate and immediate tracking.
Why do I need a KPI Leaderboard in the service department?
DMS systems bury your data in reports — PULSE Fixed Ops Leaderboards puts it front and center, live, where your team can see it and act on it instantly.
Reports are great for making decisions based on past performance, but they are NOT good at motivating your staff to sell more and exceed their goals TODAY. This is where leaderboards on TVs and mobile come in – to incentivize your advisors and techs and increase dealer profits.
What kind of KPIs can I track with the system?
You can track service RO count, hours , effective labor rate, dollars per RO, customer pay vs. warranty, CSI, shop efficiency, upsells, and more. The system has a full suite of motivator boards for advisors and technicians.
How does this improve team performance?
Most Fixed Ops Managers review reports from the past week’s performance. This doesn’t improve performance, it recaps it.
When the performance is displayed live and is visible in real-time, everyone knows where they stand. It creates a culture of accountability, healthy competition, and focus.
Can I customize advisor and tech reports?
Absolutely. You can create separate boards or filters for advisors, technicians, including breaking reports down by customer pay, warranty and internal tickets. The system includes staff performance evaluations for individual coaching and goal setting.
Does the leaderboard integrate with our DMS?
Yes. We support most major DMS platforms and the system automatically updates every 15 minutes with new information as you go through the day.
Can I display efficiency, productivity, and hours per RO on the same board?
Yes. You can stack multiple KPIs reports into one clean display with visual indicators, goals, and performance bars. The reports rotate based on customized settings and frequency.
Where should the service and tech leaderboard be installed in the service department?
Common locations include the advisor desks, tech locker area, break rooms, and service manager offices — anywhere your team can stay dialed in. The key reports are displayed on staff-facing TVs, while all reports and performance evaluations are available on the desktop at any time.
How does this help advisors improve performance?
Visibility into key metrics and goals like hours per RO, dollars per RO, total sales, and show percentage gives advisors instant feedback and motivates them to hit targets.
How do managers use the system for coaching?
Managers can spot trends, identify coaching moments, and intervene earlier — rather than waiting for end-of-day or end-of-month reports. Managers can access all reports, including storewide reports and staff performance evaluations, and easily access team KPIs with a few clicks.
Do I need a special TV to run the leaderboard?
No. Any modern TV with HDMI input and HD resolution will work. We can recommend size and placement based on your shop layout. Our media player connects by HDMI Cable to your TV and to the internet by WIFI. Setup is easy and our onboarding team is available to help.
How fast can we get started?
A customized media player will ship a few days after the agreement is signed. Once we have your DMS data and preferences, you’ll be dialed in, and the system will update automatically going forward. Our team is available for training or support.
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