Customer Lounge TV
TV Spot for Car Dealerships
Enhance the dealership lounge experience with family-friendly, commercial-free content alongside dealer and manufacturer videos that update automatically. Avoid competitor ads and divisive programming that could skew customer perceptions.
Customer Lounge TV is offered in variety of solutions that meets the needs of every dealer: DMS Status Lounge TV, Basic Customer Lounge TV, and the patented Commercial Replacement System.
Lounge TV & Status
Keep customers informed and entertained during their wait. Lounge TV integrates with your DMS to show real-time service updates alongside commercial-free, family-friendly content. Dealer and manufacturer videos are automatically updated—keeping the experience professional and fully under your control.
- 🔄 Live Service Updates
- 📺 Engaging, Ad-Free Content
- 🎥 Auto-Updated Dealer Videos
Live Updates
Guest Comfort
Fully Automated
Promote Services
DDS-TV
DDS-TV offers a controlled, ad-free lounge experience with family-friendly content and dealer-branded messaging. Manufacturer videos update automatically, while modern clips enhance your dealership’s identity. Dealers can wrap Live TV or stream via ROKU, Fire Stick, or AppleTV for flexibility.
- 🎥 Branded Content Wraps
- 🔄 Auto-Updated OEM Videos
- 📺 Flexible Streaming Options
Controlled Messaging
Ad-Free Experience
Easy Integration
Brand Reinforcement
Commercial Replacement TV
Replace competitor ads with your own content. This patented system detects live TV commercial breaks and automatically swaps them with dealership videos—keeping the lounge experience fully branded and distraction-free.
- 🛰️ Smart Ad Detection
- 🔁 Automatic Video Replacement
- 📺 Brand-Safe Viewing
No Competitor Ads
Your Branding
Auto Swap
Better Lounge
Instant Insights. Smarter Teams.
Streamline your operations and boost performance with cutting-edge solutions designed for modern businesses.
Skylar Says...
Why do dealers let competitors advertise to their customers in the lounge?
News, politics, violence, and adult content create a negative customer experience.
Solve this issue with commercial-free, family-friendly content, mixed with dealer marketing and manufacturer videos that are screened and updated.
Car Dealer Digital Sign Integration Partners
Additional DMS integrations available through third parties
Why Digital Dealership System
Sales, Fixed Ops, and BDC leaderboards plus managed digital signage deliver the right message at the right time maximizing ROI. Built on deep dealer experience and backed by exceptional support for proven results.
Advanced Technologies
Market-leading, integrated digital signage solutions set your dealership apart, offering a competitive edge with the latest in digital display technology.
Competitive Pricing
Basic, Pro, or Full-Store digital signage and dashboard solutions, each designed to suit the budget and objectives of dealerships of all sizes.
Managed Content Updates
Automatically curated, edited, and filtered digital sign content at no extra cost, or take control by updating sign content on your schedule.
Complete Solutions
Experience unparalleled versatility with our custom digital signage suite, ensuring the perfect message is delivered at the right place, every time.
99.999% Uptime
Our expertly managed digital signage network infrastructure guarantees maximum uptime and minimal maintenance, ensuring seamless operations.
99.999% Uptime
Our expertly managed digital signage network infrastructure guarantees maximum uptime and minimal maintenance, ensuring seamless operations.
Digital Signage Solutions Showcase
Discover a visual showcase of advanced digital signage solutions designed to elevate dealership performance and customer experience.
See What Our Clients Have to Say About Us!
Car dealers and dealership groups that use the Digital Dealership System for leaderboards and digital signs express the value of our services that impact their bottom line. We constantly hear back about our exceptional support, reliable service, and value that we provide to our car dealership customers.
”Paragon Honda and Acura use Digital Dealership System in our new and used stores to Elevate the Customer Experience and provide updated content and energy to our showrooms that sell more cars and boost profits.”
Brian Benstock
President, Paragon Honda & Acura
“The Digital Dealership System offered an array of technologies that meet the needs of our high-line dealerships. Each store has unique needs and the products & solutions from DDS are unparalleled in the industry.”
Erik Day
President, Warren Henry Auto Group
”We couldn’t be more pleased with the service and support we receive from the Digital Dealership System. Their team is quick to make updates and support our systems.”
Rene Morris
Fixed Operations Director, Melbourne BMW
”DDS is an amazing technology partner for our stores. Their DMS-Integrated solutions for service have boosted CSI and increased bottom dollar profits for our stores. They definitely Elevate the Experience of our customers and staff.”
Shon Kingrey
Fixed Operations Director
”The Digital Dealership System offered the best solutions for our remodeled Showrooms and Lounges. With unparalleled video content and DMS integration, their solutions help Elevate the Customer Experience.”
Tim Hlavenka
National Sales Director
“The sales leaderboard modernized our dry-erase board and makes it easy for our team to monitor sales tracking, gross and appointments. We have the system in every manager office and it works great.”
Tim Muzyka
Platform General Manager, Lithia Motors
The new systems don’t buffer like they used to and are updated with modern, filtered content. They are integrated with our DMS to show our customers’ service status in the lounge and drive to help boost CSI and keep customers happy.
Joe Pelaez
IT Director, Ferman Automotive
“The PULSE Sales Leaderboard keeps everyone motivated and
salespeople are constantly looking to see when deals are finalized vs booked. New and Old salespeople love the system and gather around the desk to see how the deal they just closed impacts their ranking. The system has changed the culture in our store. We use it for morning meetings and it’s pushed our staff to do better and sell more cars.”
Jay Alvarez
Manager, Mercedes-Benz of Scottsdale
“Digital Dealership System offers different layouts for each area of the store, making sure we show the right message in the customer’s journey. We host many local events and activities at the dealership.
The system helps our customers know that we invest back in the area and aren’t just chasing a buck.”
Larry Tabloff
General Manager, Penske Automotive Group
“The Pulse Sales Leaderboard keeps our team engaged IOX more than a dry-erase board. The team consistently knows there they rank and where they are trending. The motivation and competition On a live board definitely impacts the bottom line. as each person is selling more than before.”
Nick Guadagno
General Manager, Stoler Lexus
“At Ferman BMW, MINI, and Ford, we chose Digital Dealership
System (DDS) because it seamlessly integrates with our DMS for service status updates and provides dynamic lounge TV
programming.”
Bob Murray
Executive General Manager, Ferman Automotive Group
“We invest in our staff. When we interview and recruit new
salespeople and reps, we show them the leaderboards; they love the dynamic, interactive reports and mobile alerts. The Pulse
Leaderboards have become an integral part of our store’s success.”
Scott McCoy
General Manager, Findlay Auto Group
“The Digital Dealership System allows us to strategically promote our dealership offers and events to our lounge customers. By replacing competitive commercials on Livew channels, customers can still watch what they want, but our services show professionally and impressively.”
Ricky Lance
General Manager, Shottenkirk Kia
The Digital Dealership System allows us to strategically promote our dealership offers and events to our lounge customers. By replacing competitive commercials on Livew channels, customers can still watch what they want, but our services show professionally and impressively.
Martin Rocha
Marketing Director, Charlie Clark Automotive
Customer Lounge TV - FAQ
Digital Dealership Signage is the only SaaS platform built to run your dealership’s messaging on a single system-seamlessly across all digital touchpoints.
How many TVs can I connect to each media player?
Each media player has a single HDMI output that can play content on a single TV or split using an HDMI splitter to as many TVs as you need. Each media player has a single profile/subscription.
What is ddsTV, and how does it improve the customer experience?
ddsTV replaces regular TV programming with a commercial-free, family-friendly, pre-screened content, mixed with manufacture and dealership content. The media is wrapped with dealership marketing and the ticker with service and sales feeds. The system removes competitor commercials while providing a wide range of modern entertainment for customers.
What’s the difference between ddsTV and Live TV with Marketing?
ddsTV is a commercial-free content system curated by a Digital Dealership System, whereas Live TV with Marketing keeps the cable channels but overlays your custom messaging and promotions.
Can the system show real-time service status updates to customers?
Yes. With DMS integration, customers can see their status updates on the lounge TV — reducing wait-time questions and boosting CSI.
Is the content really commercial-free?
Yes. ddsTV plays family-friendly entertainment with all the ads replaced by your dealership’s custom messages, offers, and branding.
Can we use streaming devices like Roku with Lounge TV?
Yes, we support setups with Roku, Fire Stick, and similar devices as an option for our Live TV packages that surround the streaming services with marketing and tickers for branding and marketing.
Can I run DDS signs on Wi-Fi or do I need a wired connection?
Both are supported, though we recommend a wired connection for best reliability.
Can I include our dealership videos or seasonal promotions in the lounge content?
Absolutely. You can add custom videos, images, and message content to play alongside DDS or LiveTV programming.
How do I know if this is better than just running cable TV?
Lounge TV Services from Digital Dealership System turns your customer wait time into a marketing opportunity. Instead of paying to show someone else’s commercials, you show your own. Your most valuable customers are in the lounge, why would you NOT market to them?
How does Commercial-Replacement work?
Commercial Replacement is a premium service that works with your LiveTV to replace full-screen commercials with dealership and manufacturer videos, virtually eliminating commercials on all TV channels.
Can customer's change the TV Channel?
With LiveTV and Commercial Replacement systems, you can use your standard remote control to change the TV. ddsTV is pre-filtered, family-friendly content that is selected to appeal to a wide range of customers with segments from today’s popular TV shows and dealer and manufacturer content.
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