Two Stores. Two Sales Teams. One Shared View of Performance.
Managing sales performance across multiple rooftops gets complicated quickly.
Managers need access to the numbers. Salespeople need to know where they stand. Goals need to stay visible throughout the month. And when someone closes a deal, that win should not disappear inside the CRM or DMS.
For Mercedes-Benz of Scottsdale and Mercedes-Benz of Arrowhead, the challenge was creating a more centralized way to keep both teams connected to the KPIs, goals, rankings, and deliveries that mattered throughout the day.
Their existing CRM and DMS contained the information, but retrieving it was difficult. KPIs and goals were not centralized for everyone, deal-delivery recognition lacked a shared focal point, and managers needed faster access to reporting.
That is where Digital Dealership System came in.
The Challenge: The Data Was There. The Visibility Wasn’t.
Dealerships generate a massive amount of performance data every day.
The problem is not always getting the data.
It is getting the right information in front of the right people while there is still time to act on it.
At Mercedes-Benz of Scottsdale and Arrowhead, important sales information lived within existing systems, but employees did not have one shared place to see performance throughout the day.
The stores were dealing with four clear challenges:
- CRM and DMS information was difficult to retrieve.
- KPIs and goals were not centralized for the entire team.
- Completed deliveries did not have a shared recognition point.
- Managers needed quicker access to desktop reporting.
For two stores operating with separate sales teams, performance visibility needed to extend beyond another report sitting on a manager’s computer.
The sales floor needed to see the score too.
The Solution: Sales Leaderboard Pro Across Both Stores
Mercedes-Benz of Scottsdale and Arrowhead implemented Sales Leaderboard Pro, part of Digital Dealership System’s PULSE Sales Leaderboard platform.
Sales Leaderboard Pro gives dealerships a centralized way to display rankings, KPIs, goals, delivery alerts, staff performance, and other key sales metrics across staff-facing TVs, desktop reporting, and mobile devices.
Instead of managers repeatedly assembling reports or salespeople wondering where they stand, the dealership can keep the metrics that matter visible throughout the day.
Monthly goals stay in front of the team.
Rankings remain visible.
Performance can be tracked throughout the month.
And completed deliveries can become shared recognition moments instead of disappearing inside the dealership’s systems.
For dealerships that want visibility beyond the sales department, the broader PULSE Dealership KPI Leaderboard system can also track performance across Sales, Management, Finance, BDC, Service Advisors, and Technicians.
Making Every Delivery Visible
Dealership sales move quickly.
A delivery happens. The salesperson moves to the next customer. Managers are working another deal. Someone else is following up with an internet lead.
Without a visible system, a win can come and go without the rest of the team ever seeing it.
Sales Leaderboard Pro gives Mercedes-Benz of Scottsdale and Arrowhead a way to recognize those deliveries as they happen.
Sales Director Jay Alvarez explained:
“The leaderboards have made a noticeable difference in the culture of our stores. Our team can see every delivery as it happens and celebrate each success together. Everyone has a clear understanding of where they stand throughout the day.”
That gets to the real value of a dealership leaderboard.
It is not simply about showing who is in first place.
It is about creating a shared scoreboard that keeps the team connected to where they stand, where they are headed, and what still needs to happen before the day or month is over.
Give Managers the Detail. Give the Sales Floor the Scoreboard.
Managers and salespeople do not need dealership data presented the same way.
A General Manager, General Sales Manager, or Sales Manager may need deeper reporting to coach an individual salesperson, review pacing, compare teams, or prepare for a meeting.
The salesperson needs something much faster:
Where am I? Where is the team? What is the goal? What do I need to do next?
That is where a DMS-connected leaderboard becomes different from another report.
Digital Dealership System’s Sales Leaderboards for car dealerships turn dealership performance data into a highly visible, staff-facing scoreboard while still giving leadership access to the reporting they need away from the TV.
Mercedes-Benz of Scottsdale and Arrowhead have used Sales Leaderboard Pro since 2024 to help bring that visibility across both stores.
Your DMS Shouldn’t Be the Only Place Your Team Sees the Score
Your dealership probably already has the data.
The bigger question is:
Can your team see what matters without stopping to go looking for it?
If goals, rankings, deliveries, and KPIs only appear after someone opens a report, pulls the numbers, or calls a meeting, the information may arrive too late to influence what happens today.
A DMS-connected Sales Leaderboard keeps performance in front of the people responsible for moving the numbers.
And for dealerships looking to connect performance visibility across Sales, Fixed Ops, and BDC, explore the full Digital Dealership System product lineup.
See what your team can do when everyone can see the score.
See the full Case Study here: Mercedes-Benz of Scottsdale Arrowhead_Case_Study
