Sam Pack’s Five Star Ford Dallas had been using an alternative in-store digital system prior to installing Digital Dealership System. The previous system was installed and maintained by another provider — one widely recognized as a market leader in installations — but over time, the dealer became increasingly frustrated as updates, service, and support declined.
When the team at Five Star Ford Dallas reached out to Digital Dealership System, they were looking for more than just replacement screens. They needed a partner that could deliver reliable technology, strong content, responsive service, and a system that could support the dealership’s brand and operational goals.
Digital Dealership System was proud to step in and install systems throughout the store, replacing the previous provider’s solution with updated digital signage, improved content, and a higher level of ongoing support.
Shortly after installation, the dealership was impressed enough with the performance, content, and customer service that they expanded their investment — adding even more systems throughout the dealership.
The project also came with an important deadline. Five Star Ford Dallas was preparing for an event celebrating its recognition as the #1 Roush Dealer in 2025 and wanted the new systems installed and fully operational in time. Digital Dealership System met that timeline and helped ensure the upgraded displays were live and ready for the occasion.
Beyond digital signs throughout the store, Five Star Ford Dallas also added the DDS Sales Leaderboards and Fixed Ops Leaderboards. Management saw the value in moving beyond dry-erase boards and Google Sheets and upgrading to a modern, DMS-connected system that helps motivate frontline employees in real time.
With live leaderboard visibility, sales and fixed operations teams can better track performance, stay engaged with goals, and create more accountability across the dealership. Instead of waiting for reports, meetings, or manual updates, the team can now see where they stand throughout the day.
Five Star Ford Dallas is a leader in the Ford space and a standout in its local market, including being recognized as the number one Roush dealer last year. Digital Dealership System is proud to be part of the Sam Pack family and looks forward to continuing to support their team with updated systems, current content, and messaging that consistently aligns with their marketing and dealership goals.
About Five Star Ford Dallas of the Sam Pack Auto Group
With roots in the Dallas/Fort Worth community dating back to 1980, Sam Pack Auto Group operates dealerships in Carrollton, North Richland Hills, Lewisville, Dallas, and Grapevine. Built on “The Sam Pack Difference,” the organization is committed to creating a culture where employees love their jobs and customers love their employees.
Sam Pack Auto Group’s philosophy centers on respect, relationships, and doing business the customer’s way. Guided by core values including integrity, caring, self-discipline, continuous improvement, and fun, the group strives to be more than a business— serving as a trusted automotive partner and active member of the communities it serves.
About Digital Dealership System
With over 12 years in the automotive space and installations across the U.S. and Canada, Digital Dealership System (DDS) provides integrated digital signage and KPI leaderboards for sales, fixed ops, and BDC, connecting with all major DMS and CRM platforms to enhance the customer journey and motivate frontline performance. DDS’s core product lineup includes: BASIC self-managed signage, Service Menu Boards, Service Status Boards, Service Welcome Boards, Dare-to-Compare Boards, Customer Lounge TV (DDS TV), Showroom TVs, Video Walls, and Overhead Music.
