5 Digital Sign ideas for Car Dealers

Are you a car dealer struggling to grab the attention of potential customers? In today’s tech-savvy world, traditional signs may not resonate enough with your audience. This blog steps you into the future – unveiling how digital signage can reinvent your dealership and boost sales remarkably.

Key Takeaways

  • Enhancing the customer experience: Digital signs in car dealers create an immersive shopping experience by providing personalized welcome messages, showcasing product promotions, and offering payment options. They also help with wayfinding and display important information such as showroom hours and corporate messages.
  • Promoting products and services: Digital signs strategically placed throughout the dealership effectively showcase the latest models, special offers, financing options, and service promotions. Eye-catching graphics and engaging videos capture the attention of potential buyers and provide them with relevant information right at their fingertips.
  • Commercial-Free, Family-Friendly Content: The Digital Dealership System offers digital sign solutions that provide commercial-free content. By showcasing videos of car models without interruptions from commercials, dealerships can create a welcoming atmosphere for families visiting the showroom.
  • Transparent pricing: The Digital Dealership System offers transparent pricing options for different types of digital signs in car dealers. This allows customers to easily understand what they are paying for without any hidden fees or surprises.
  • Updated DMS-connected service status: With the DMS-connected service status feature provided by the Digital Dealership System, dealerships can stay informed about real-time service appointments, estimated wait times, and vehicle statuses. This improves efficiency in their service operations and ensures a better overall experience for both staff and customers.

Key Features of a Dealership Digital Signs

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Dealership digital signs offer remote management software, dealership-specific profiles, preloaded and customizable content, and industry-leading customer service.

Enhance your dealership’s digital presence with cutting-edge digital signs featuring advanced remote management software.

Benefit from a diverse range of preloaded and customizable content, allowing you to tailor your message to meet the unique needs of your customers. Experience unparalleled customer service that sets industry standards, making your dealership stand out in a crowded market. 

Remote management software

A digital dashboard showing real-time tracking and performance data, featuring diverse individuals in various outfits.

Remote management software is a critical tool for today’s digital car dealerships. This advanced solution oversees and manages digital signs, dashboards, and other systems of the auto industry.

It contributes to enhancing store profitability while improving customer satisfaction ratings. Key features include real-time tracking with sales and service leaderboards, monitoring of business development center performance, and technician tracking capabilities.

Each feature is designed carefully to offer valuable insights into various dealership operations’ efficiency and productivity levels. The software can effortlessly be operated from desktop or mobile devices, making it user-friendly for staff members across different departments of the dealership.

Dealership-specific profile

A modern dealership logo displayed on a digital sign in a bustling urban setting with diverse people and a vibrant atmosphere.

Creating a dealership-specific profile is instrumental in shaping the face of your auto business. This feature allows dealers to showcase their unique branding, mission statement, and values using digital sign solutions.

A detailed professional profile can set the tone for staff behavior and help generate a positive perception among customers.

A tailored dealership-specific profile helps potential car buyers understand what makes your business stand out from competitors. It provides an insight into the specifics, such as the type of vehicles sold, pricing schemes, customer testimonials, community involvement, and specific dealership services.

Not only does this pique curiosity, but it also establishes trust – ultimately leading to customer retention and enhanced store profitability.

Preloaded and customizable content

A dealership executive adjusts customizable content on a digital sign in a bustling cityscape setting.Digital Dealership System takes dealership digital signs to the next level with its preloaded and customizable content. This dynamic feature is tailored specifically for car dealers, aiming to enhance your showroom experience while boosting store profitability.

You can personalize these reports on screens, desktops, and mobile devices, making it easier than ever to track staff across various departments, including sales and service. From Sales Leaderboards that motivate your team to monitor BDC Production, Technician Tracking, or F&I Performance Monitoring – every aspect of your dealership operations can be optimized using this singular toolset.

What’s more? All this data-driven content comes pre-loaded in the system, but you have the power to adjust it according to the specific needs of your dealership business.

Industry Leading Customer Service

A customer service representative is smiling while helping a customer over the phone in a busy office.

The Digital Dealership System takes pride in providing industry-leading customer service to dealerships. Our dedicated team is committed to ensuring that our customers receive the support they need when they need it.

We are always available to assist with any questions or concerns that may arise. Whether it’s troubleshooting technical issues, providing training and guidance on using our digital sign solutions or offering personalized assistance for specific dealership needs, our customer service team is there every step of the way.

We understand the importance of exceptional customer service in maintaining successful dealership operations and strive to exceed expectations in all areas of support.

Different Types of Digital Signs in Dealerships

High-tech digital display of a sleek car model in a modern dealership showroom with a bustling atmosphere and diverse customers.

Elevate and enrich the overall customer experience by strategically incorporating dynamic digital signage within the realm of car dealerships.

Seamlessly promote a myriad of products and services, utilizing the power of visual communication to captivate your audience. 

Join us on a journey to explore the diverse realm of digital signs in car dealerships, where innovation meets engagement, and every display tells a compelling story of your brand’s commitment to excellence.

Customer Lounge TV

A modern lounge with a large TV displaying customer-focused content, featuring diverse faces, hairstyles, and outfits.

Customer Lounge TV is a valuable feature offered by the Digital Dealership System for car dealers. This solution allows dealerships to enhance the customer experience in their lounge areas.

By replacing commercials with dealer content or providing commercial-free TV, DealerTV eliminates competitor ads and provides family-friendly programming for guests. Customer Lounge TV can also display important marketing and appointment updates for service customers, ensuring that they are kept informed during their visit.

The Digital Dealership System offers competitive pricing options for Customer Lounge TV and other digital sign solutions, making it an accessible choice for dealerships looking to improve their in-store marketing and communication.

Enhancing the customer experience

Digital sign displaying personalized welcome message and product promotions in a car dealership showroom with diverse customers.

The Digital Dealership System offers a range of digital signs that enhance the customer experience in car dealerships. These signs create an immersive shopping experience by providing personalized welcome messages, showcasing product promotions, and offering payment options.

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Customer reviews and testimonials are also displayed to instill trust and confidence. The signs help with wayfinding displaying showroom hours and corporate messages.

By incorporating these digital signs into their dealership, car dealers can create a welcoming and informative environment for their customers.

The Digital Dealership System’s managed Digital Sign solutions provide a wide variety of content options to promote products and services in a commercial-free and family-friendly manner.

With preloaded content that is automatically updated, dealers can easily showcase manufacturer videos, customizable scrolling sales or service tickers, dealership service finance videos, customer testimonials, community involvement initiatives, or upsell accessory content.

Promoting products and services

Diverse group of people interacting with digital signs in a car dealership showroom; bustling atmosphere.

Digital signs in car dealerships play a crucial role in promoting products and services to customers. These signs are strategically placed throughout the dealership, including customer lounges, showrooms, and service areas.

By displaying attractive and informative content on these digital signs, dealerships can effectively showcase their latest models, special offers, financing options, and service promotions.

With eye-catching graphics and engaging videos, these digital signs capture the attention of potential buyers and provide them with relevant information about the products and services available at the dealership.

 Commercial-Free, Family-Friendly Content

A diverse family watches a car video on a digital sign in a dealership showroom, surrounded by a bustling atmosphere.

The Digital Dealership System offers digital sign solutions for car dealerships that provide commercial-free, family-friendly content. With this feature, dealerships can enhance the customer experience by showcasing videos of the latest car models and promoting payment options without any interruptions from commercials.

This creates a welcoming and enjoyable atmosphere for families visiting the showroom. The Digital Dealership System utilizes advanced technologies to ensure that the content displayed on the digital signs is always commercial-free and appropriate for all audiences.

By offering family-friendly content, car dealers can build trust with their customers and create a positive impression of their brand.

Digital Service Menu

A mechanic inspects a car engine using a tablet with a digital service menu displayed, in a bustling atmosphere.

The Digital Service Menu is a key component of the digital sign solutions provided by the Digital Dealership System. It offers car dealerships an interactive and visually appealing way to showcase their service offerings and menus on digital screens.

With this menu, dealerships can easily customize and update their service options, ensuring that customers always have access to the most up-to-date information. The Digital Service Menu can also be integrated with dealership management systems (DMS) and customer relationship management (CRM) platforms, allowing for seamless communication between departments.

By using the Digital Service Menu, dealerships can enhance the customer experience and improve efficiency in their service operations.

Transparent Pricing

A digital sign displays transparent pricing options showcasing diverse individuals in a vibrant cityscape.

The Digital Dealership System offers transparent pricing options for different types of digital signs for car dealers. This means that customers can easily see the cost breakdown and have a clear understanding of what they are paying for.

With different packages available, dealerships can choose the option that best fits their budget and needs. The transparent pricing ensures that there are no hidden fees or surprises, allowing dealerships to make informed decisions about their digital signage investment.

 Updated DMS-Connected Service Status

A mechanic in a well-lit auto repair shop surrounded by tools and a digital display showing service status.

The Digital Dealership System offers an updated DMS-Connected Service Status feature for dealerships. This feature is designed to keep dealerships informed about the status of their service department in real-time.

By connecting directly to the dealership management system (DMS), this feature provides accurate and up-to-date information on service appointments, estimated wait times, and vehicle statuses.

With the DMS-Connected Service Status, dealerships can effectively track and monitor the performance of their service department, improving productivity and efficiency. It ensures that both staff and customers are kept informed throughout the entire service process, leading to a better overall experience for everyone involved.

 On-Screen Service Marketing

A customer in a comfortable waiting area looking at digital service menus on large screens.

Car dealers can leverage digital signage for on-screen service marketing to enhance customer experience and increase revenue. By utilizing digital service menus, dealerships can provide transparent pricing and real-time updates on service status connected to their DMS.

These dynamic displays also create opportunities for on-screen service marketing, allowing dealerships to promote additional services, upsell accessory content, and cross-promote dealership offerings.

With customizable scrolling tickers, customer testimonials, and engaging videos, on-screen service marketing captures the attention of customers in waiting areas and ensures they are aware of all the services offered by the dealership.

Sales Leaderboards

A diverse group of salespeople gathered around a digital sales leaderboard in a bustling cityscape.

The Sales Leaderboard feature provided by the Digital Dealership System allows car dealers to track their sales performance, gross profits, and trends. With large screen reports that are automatically updated and connected to the dealership’s management system (DMS), staff can easily see how they are performing in real time.

This feature helps to motivate and incentivize sales teams, as well as provide valuable insights for managers and executives to make data-driven decisions. The Digital Dealership System also offers integrations with popular DMS platforms such as CDK Global and Dealertrack DMS, ensuring seamless integration into existing dealership processes.

 Staff Tracking and Motivation

A diverse group of staff members celebrating their achievements in a modern office.

The Digital Dashboard provides customized reports to track and motivate staff in various departments of the dealership. With the Sales Leaderboard, dealerships can monitor sales, gross profit, trends, and more using large screen DMS-Connected reports.

This helps to keep staff motivated by showcasing their achievements and providing insights into their performance. The Service Leaderboard enables monitoring and tracking of service department performance, ensuring that technicians are recognized for their hard work and encouraging friendly competition among colleagues.

The BDC Production and Monitoring feature helps in managing and improving BDC performance by providing real-time data on response times, appointment setting rates, and more.

 Automatically Updated Reports

A diverse team of sales and service professionals in a modern dealership office, focused and ready to assist customers.

The Digital Dealership System offers a valuable feature: automatically updated reports. These reports provide real-time data on sales leaderboards, service leaderboards, and technician tracking.

Integrated with dealer management systems and customer relationship management platforms, these reports utilize advanced technologies to ensure they are always up to date. Dealerships can customize the reports to meet their specific needs, making them a powerful tool for monitoring performance and making informed decisions.

With the ability to access accurate data at any time, dealership staff can stay informed and take proactive steps to drive success.

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 Digital Report Display

The Digital Report Display feature offered by the Digital Dealership System provides dealerships with a comprehensive overview of their sales and performance data. With large screen DMs-connected reports, dealerships can easily track sales, gross, trends, and more.

This allows them to make informed decisions about their sales strategies and monitor their business reputation. The Digital Report Display feature is an essential tool for dealership owners and managers who want to stay on top of their performance metrics and ensure customer satisfaction.

Sales Appointment Boards

The Sales Appointment Boards offered by the Digital Dealership System are specifically designed to meet the needs of car dealers. These boards provide a convenient way for dealerships to keep their staff up to date on the daily schedule and ensure that appointments run smoothly.

With large screen DMS-Connected reports, dealerships can track sales, gross, and trends in real time, allowing them to make informed decisions and improve overall dealership performance.

The Sales Appointment Boards are included in the Digital Dealership System, offering an all-in-one solution for managing appointments and increasing sales.

 Welcome Dealership Guests

Digital signs play a crucial role in creating an inviting atmosphere for dealership guests. As soon as customers walk through the door, they are greeted with personalized welcome messages on digital appointment boards.

This not only helps to keep them informed about their scheduled appointments but also provides a warm and friendly first impression. These interactive signs are just one way that dealerships can enhance the customer experience and create a positive environment for potential buyers.

With advanced technologies at their fingertips, dealerships can ensure that every guest feels welcomed and valued from the moment they step foot inside.

Keep Staff Up to Date on Daily Schedule

The digital appointment boards in car dealers play a crucial role in keeping staff up to date on the daily schedule. With these boards, sales representatives and other dealership personnel can easily access real-time information about their appointments and be prepared for each customer interaction.

This ensures that they are organized, ready to provide personalized service and maintain efficient workflows throughout the day. By having this level of visibility into their schedules, staff members can maximize their productivity and contribute to a seamless customer experience at the dealership.

The digital appointment boards eliminate confusion or miscommunication by providing accurate information that is constantly updated, helping staff stay on top of their responsibilities without any delays or interruptions.

Showroom TV

Showroom TVs are a valuable tool for car dealers to enhance the customer experience and differentiate themselves from competitors. These digital signs can be used to advertise promotions, showcase videos of the latest car models, and maintain emotional engagement by sharing the dealership’s brand story.

Showroom TVs also provide an opportunity to promote accessory content and upsell options. Video walls in showrooms create a powerful customer experience by amplifying messaging and creating an immersive shopping environment.

In waiting rooms, showroom TVs can improve queue management and reduce perceived wait times by displaying features of the newest models and promoting services and offerings as self-service hubs.

Enhance the Customer Experience

The digital signage solutions offered by the Digital Dealership System are designed to enhance the customer experience in car dealerships. These dynamic signs can be strategically placed throughout the dealership, including in customer lounges and showrooms, to engage and inform customers.

By displaying promotional materials, product information, and even family-friendly content on lounge TVs and video walls, dealerships can create a more immersive and enjoyable environment for their customers.

Sales appointment boards can be used to welcome guests and keep staff up-to-date on daily schedules, ensuring a smooth and efficient process for customers. The goal is to provide a personalized and interactive experience that sets the dealership apart from competitors while also increasing customer satisfaction.

With today’s car buyers conducting extensive online research before visiting a dealership, it’s crucial for dealerships to have digital engagement platforms that seamlessly transition customers from their online research to an in-store buying experience.

The Digital Dealership System offers these platforms as part of its solution suite. By leveraging personalized dealership advertising, testimonials, brand stories, and community involvement through digital signage, dealerships can establish trust with their potential customers before they even step foot into the showroom.

Differentiate the Store from Competitors

The Digital Dealership System provides a range of digital signage solutions that can effectively differentiate your store from competitors. With their advanced technology and customizable content, you can create a unique showroom experience that sets you apart.

Whether it’s through immersive video walls or personalized dealership advertising, these digital signs help you showcase your brand story and engage customers on an emotional level.

By standing out from the competition, you can attract more customers and increase your sales performance.

Video Walls

Video walls are a powerful tool that can create a unique and immersive dealership experience for customers. These large display screens help showcase brand videos, product commercials, and other promotional content in an eye-catching way.

With video walls, car dealerships have the opportunity to engage customers on a deeper level and leave a lasting impression. Whether it’s displaying stunning visuals or sharing important information, video walls amplify messaging and enhance the overall customer experience within the showroom.

Create a Unique Dealership Experience

The Digital Dealership System offers a variety of digital sign solutions to help car dealers create a unique and immersive experience for their customers. With features like video walls, personalized dealership advertising, and interactive touchscreen kiosks, dealerships can differentiate themselves from competitors and provide an engaging environment for car buyers.

By incorporating brand stories, testimonials, and community involvement content into their digital signage, dealerships can enhance the customer experience and build trust with potential buyers.

The advanced technology used by the Digital Dealership System allows for easy customization and updates to keep the content fresh and relevant. With these innovative digital sign solutions, car dealers have the tools they need to leave a lasting impression on customers and ultimately drive sales.

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Different Styles and Sizes Available

The Digital Dealership System offers a range of digital sign solutions for auto dealerships, with various styles and sizes to choose from. Whether you prefer a sleek wall-mounted display or an eye-catching video wall, there’s a digital sign that will fit your dealership’s unique needs.

You can also customize the size of the screens to suit your space perfectly, whether it’s in the showroom, customer lounge, or service area. With this flexibility, you can create an engaging and immersive experience for your customers while showcasing your inventory and promoting special deals.

In addition to different styles and sizes, the Digital Dealership System also provides options for installation. You can choose to have professionals install the digital signs for a seamless setup or use your own screens if you already have them.

The Role of Car Dealer Digital Signs for In-Store Marketing and Communication

A car salesperson using a tablet to update a digital sign in a modern showroom.

Car dealers’ digital signs play a crucial role in enhancing in-store marketing and communication within the dealership. These innovative signs are strategically placed throughout the showroom, service areas, and customer lounges to engage customers and provide valuable information.

With advanced technologies like remote management software, these signs can be easily updated with customizable content to promote products, services, and special offers. They also serve as an effective tool for communicating important dealership information, such as sales reports or service status updates.

By utilizing digital signage, car dealers can create a dynamic and immersive shopping experience for customers while effectively conveying their brand message.

Digital sign solutions provided by the Digital Dealership System offer comprehensive features that cater specifically to the needs of car dealers. With integrations with popular DMS (Dealer Management System) and CRM (Customer Relationship Management) platforms, these signs seamlessly connect with existing systems to ensure accurate and up-to-date information is displayed.

The Digital Dealership System provides different package options that suit varying dealership requirements, giving car dealers the flexibility they need to optimize in-store marketing efforts.

Car dealers’ digital signs have become indispensable tools for effective in-store marketing and communication strategies. By leveraging advanced technologies and strategic placement within the dealership environment, these signs enhance customer engagement while conveying important information about products, services, promotions, and more.

Conclusion: The Impact of Digital Signs on Dealership Success

A modern car dealership with a digital sign, cityscape photography, and a variety of people.

Digital signs have a significant impact on the success of car dealerships. They enhance the customer experience, promote products and services, and differentiate the store from competitors.

With features like remote management software and customizable content, digital signs help boost sales, improve staff tracking and motivation, and create a unique dealership experience.

By utilizing these modern marketing tools, car dealerships can increase profitability, customer satisfaction, and overall success in the highly competitive auto industry.


1. How can digital signs benefit car dealerships?

Digital signs can benefit car dealers by attracting attention from potential customers, showcasing current promotions and offers, providing real-time inventory updates, and enhancing the overall customer experience.

2. What types of content can be displayed on digital signs for car dealers?

Digital signs for car dealers can display a variety of content, including advertisements for specific vehicles, videos showcasing features and benefits, customer testimonials, interactive maps to locate the dealership, and social media feeds to engage with customers.

3. Can digital signs help increase sales at car dealerships?

Yes! Digital signs are an effective marketing tool that can help increase sales at car dealers by capturing the attention of passersby, promoting special deals or discounts, highlighting new arrivals or popular models, and creating a visually appealing showroom atmosphere.

4. Are digital signs easy to manage and update?

Yes! Most digital sign systems come with user-friendly software that allows dealership staff to manage and update content on the screens easily. This means you can quickly change messages or promotions as needed without requiring extensive technical knowledge or assistance.